Here’s some insight…HAH HAH! It’s funny, ’cause Facebook calls the thing that gives you the stats that lets you know how you’re doing ‘Insights!’ Enough humour, LET’S BEGIN…EXHIBIT #1: The Pitch
What’s this you say? I give you money, you give me real, targeted fans??? I guess these people are persuasive…imagine if 300 artists paid them $200…the team must get moving, contacting prospective fans and persuading them to ArtistX, click like. Not just that…they find people who are relevant! 1,000 people who TRULY want to like you, and for only $200!
That’s money in the bank, right? I mean, if they’re REAL and TARGETED odds are they’ll watch your videos, buy your albums, and go to your shows.
…it is money in the bank…their bank.
How could anyone possibly find fans, and exactly 1,000 of them, who are truly interested in an artist’s music. Shouldn’t these fans be coming from shows, from people who found a video on a blog, or who were directed by a friend? What’s going on here?
EXHIBIT #2: The Results!
Blurred to protect the artist: here are the Facebook Insights of someone who bought lots and lots of fans. I didn’t even have to know in advance to guess these fans were paid for. Look at that JUMP in a fanbase, over such a short period of time! There could be reasons for this: maybe the video was shown on MuchMusic, or Gaga and Biebs got together to endorse ArtistX? It’s ‘possible’ so many fans could join all at once.
It’s not likely, however, that so many fans joined, and so few got around to commenting on the page. The second graph shows interactions, that is the comments and likes of fans over that period of time. Notice the huge spike reaches around…30+? But, on average, very few people are talking, even afterwards.
If 3,000 people joined your page, you think they’d be excited…you know, talking, interacting, engaged! New fans, the ones who just clicked ‘Like,’ are normally the ones who talk the most. Where are they?
If you see a page with 1,000 or more people, but only one or two ever talk (and usually the same one or two) odds are pretty high that the fans were all paid for. That means…they aren’t real. Which has NO benefit to the artist.
What is the point? High numbers. I guess you could claim that it ‘appears’ more legitimate to have 2,000 fans rather than 150. I dunno…if I see a page with 150 fans and tons of engagement I’m more impressed than someone with 4,000 but no one cares.
The sad thing…the graph starts dropping. Real fans are leaving the page. Not just that…the ‘fake’ fans are leaving too, because you see these weren’t real fans at all but (for lack of a better word) bots. Maybe it’s a trick…so you can buy a few more in two months.
Hell…look at this… Exhibit #3: You’ve Been Had
Think about that for a second. Facebook, the evil conglomerate that has tabs on everyone in the world, is tracking your every move…
THEY HAVE NO CLUE WHERE THE LIKES CAME FROM!
They’re just there. There are 5,000 new people on this page and Facebook can’t trace their source.
My thoughts…it’s not even just a bot creating fake people and having them ‘Like’ your page, someone gamed the system and found a way to increase numbers without even having to FAKE PROFILES!! These are just numbers.
They aren’t real…
They aren’t targeted…
They’re just paid for.
PS. I’d like to note that the example of a company that does this above is NOT the company who the person used…I can’t be 100% sure if that company sources from real people or uses some kind of trick to do it, so PLEASE don’t sue me.