If you’re an artist…or a manager…or a label owner…or even not in music, hell, maybe you’re an IT Specialist! I have one quick piece of advice for you:
Don’t spread your ‘name’ too thin.
Don’t muddy the waters by trying to do too much at once. More specifically, if you’re an artist with your own ‘promotions’ company, and ‘publishing’ and ‘label’ and all that stuff, try to keep everything separate. Don’t confuse matters by pushing too many ‘names’ at once, especially if you’re still new.
Writing songs and performing them? Then promote yourself as an artist. Let people figure the rest out on their own.
If you have three names (artist, label, promotions, for example) then you have three things people are trying to get a handle on, and all three are going to be diminished. Focus on the most important one, build it, and then contemplate adding another.
That is all!