Posts Tagged ‘digital music marketing’

A compilation of Roo’s blogs written elsewhere!

April 15, 2013

Hey all!  I’ve been a busy beaver…Roo…but unfortunately it’s in another part of the world.

We’ve started writing weekly blogs at my place of work, so my writing time has been going there.  If you’d like, I’ll link you to some there…I’ll assume that’s a yes!

“‘Save It For Later’ or ‘Be There Now’?” about filming at live events.

“Three Mistakes All Artists Do in Social Media” about…yah, that!

“Wake and Make” about taking the time in the morning to get work done!

“Canadian Digital Music Week” about digital discoveries at CMW!

“Content Marketing: Musicians Have It All!” about making interesting stuff for online!

“Future Fan Clubs NOW!” about how the ‘Fan Club’ lives online right in front of our noses.

I feel weird kinda dumping these here on you, but I figure some folks still check out my blog and may not know about the other one!  I write alongside my co-workers and we release a new blog every weekday.  If you’d like to receive the blogs right to your inbox it’s easy!  Sign up below:

We promise the only emails you’ll get are our thoughtful, creative blogs and not our ‘artist promotional’ news items!

So yah!  That’s where you can find me more often, also on Twitter @Potoroo.  I have some plans for ‘Under The Pink’ but have learned that making promises leads to me feeling bad and you feeling cheated, so until next time…thanks for stickin’ with me!


The Great Podcast Die-Off of 2010

May 12, 2011

Screenshots from some of Canada's Dead Podcasts

Ladies and gentlemen…I firmly believe that some sort of weapon of mass destruction was unleashed on the Internet between September 2009 and December 2010.  It was a smart bomb, that drained the passion and interest out of everyone who was sitting at their computer at the time that it went off.  There may have been multiple bombs, that I do not know, but I know one thing for certain: it knew when they would be sitting there formatting a new blog, or uploading a new podcast…

And as a result, a huge number of music podcasts and blogs just…stopped.

I noticed the phenomenon (do dooo do-do-do) earlier this year while doing research.  I was trying to find blogs who might feature a new artist’s video.  I am not kidding you…and clearly I didn’t do a sample of ALL blogs in the world…but more than half of the blogs I came across STOPPED in 2010, and by stopped I mean just that.

It was the digital equivalent of finding a steaming cup of tea and warm toast in an otherwise abandoned town.


It’s officially creepy how often I come across a music blog and I find a final post with the date 2010.  In some cases they say “This is my last post!” but in others they seem so hopeful: a review is upcoming, a show is next week, they’ll be back after the weekend.

…and now it’s happening to Podcasts too!

This is a working spreadsheet...Red is a Dead Podcast, Yellow is useless or tied to a radio show, Blue is francophone, Green is...potentially useful.

I’m trying to research music podcasts, specifically Canadian ones but I’m not picky.  I need podcasts which= will feature new music from new artists.  See that picture above and you get the point.

Some thoughts:

  • Podcasts are hard!  It takes preparation, time to record, to edit and tweak, and finally upload
  • Podcasts, like blogs, don’t offer instant gratification.  If it’s a passion then the creation is the reward…but sometimes it’s tough trying to gauge if you actually have an ‘audience.’
  • Getting your name out there isn’t as easy as signing up for iTunes.  How do you let people know that you exist? It’s disheartening to think you’re talking into an empty room.
Those three elements alone are enough to discourage anyone who’s put time and effort into a podcast.  Blogs are easier to maintain but even they can be easily cut down by time restraints, loneliness, and the inability to increase your readers.
There’s another thing to note: most existing and successful podcasts and blogs are tied to traditional media…sad to say but true.  The big internet revolution allowed thousands of budding music reporters and lovers to speak their mind, but despite the open concept it’s still radio stations, TV shows, magazines and newspapers who have the audience.
…because they already have the product, plus the equipment and time to do it. They have a trained team to upload and promote it. They have the audience to push it to.
If you think about it…the rest of us…we aren’t pushing…we’re trying desperately to pull and don’t know if the rope is tied to a cow, a dump truck, or a fan.
Some websites have tried to bridge the gap…Podcast Alley, Technorati…by acting as portals.  Though, I’m not sure even THEY have the audience they need.  You can have a nicely organized list, and use the noosphere to weed out crap, but in the end if no one knows you’re there (or what you’re there for) you’re as useful as a jello doorstop. (WTF? Tug of war with a dump truck?  Jello doorstop?  What did you eat last night, Roo?)
What to do?  Good question.  I have some ideas:
  • Blogs and Podcasts need to act like the artists we talk about…treat your creative project like a band…build a fanbase, support them, give them something other than your reviews and opinions, listen to them.  You (the reader) are hopefully a fan of me!!!  Am I doing enough to recognize you?
  • Blogs and Podcasts need to work together.  I occasionally slip (moving, work, excuse, excuse part 2) but I try to keep close ties to the two blogs closest to my type and (luckily) region – Sound In My Memory and Moon Vs. The World.  I should also branch out…cross-promote…which could help get the word out and find new fans
  • If you’re serious about what you do and want to draw people…consider putting some money in outreach.  Connect to a local radio station, even a community station, see if they would like you to do a segment on one of their shows.  Maybe start off with a local paper, or look into a regional and drop some money on a small ad for your podcast or blog.  It seems counterproductive to do a free blog on the free internet and pay a paper for advertising, but you know what they say about ‘free.’
  • Learn a ‘tiny’ bit about marketing.  Don’t take away from your creativity, but take time to educate yourself on techniques and approaches that might help you get the word out.
I love blogs, I love podcasts, and it saddens me to see them in such bad shape!  Let’s see if the next wave of new media (new wave new media?) can be a bit healthier and not all succumb to a smart bomb…or VIRUS!  Damn, I should’ve gone with the virus metaphor!
What do you think?  Am I way off base?  Did I just happen to look in the part of the online world where podcasts and blogs were sick…I mean bombed?  Let me know!!

From Diner Bitch to Digital Dawg!

April 14, 2011

When I worked in coffee, I called myself a ‘Coffee Jockey.’  When I worked at a diner, I was a ‘Diner Bitch.’  Now, my co-worker and boss-type-

My Old Bitching Grounds

person calls me and our co-op student ‘Digital Dawgs.’  I like titles like this…’Cashier,’ ‘Server’ and ‘Digital Music Marketer’ are no fun, and also incorrect.

I wasn’t a ‘Cashier!’  I made complex coffees, brought food to tables, cleaned up, and hell…I managed!

I was never a ‘Server!’  If you’ve ever been to a diner, you know the waiters and waitresses are not like those you find at Jack Astors, Applebees, Cracker Barrel or whatever eatery you frequent.

And I’m not a marketer.  There are elements of artist development, of critique and analysis…being a salesman of culture.  I hate marketing.  I love my job…I’m a digital dawg!

Today I went to my old diner to see the old stomping ground (no need to hide it…it’s the Zellers Family Diner at Shoppers World Danforth in Toronto…drop in, say Roo sent you!) and noticed some vital differences between my old and my new job.

DINER: I was up on my feet for hours at a time, constantly moving…I was thirty pounds lighter, and maintained that simply by working!

DAWG: I’m…in my seat for hours at a time.  This is the one downside to my current job…it’s very much an inactive position.

DINER: I spent my day bouncing from person to person, dealing with a bunch of little jobs at a time, and then turning over and doing it again.

DAWG: I focus on larger projects and the individual pieces that make them up.  I may get ‘two’ things done in a day, but they’re big things.

DINER: The job is an endless cycle…the ‘peak’ is when you don’t even have to think about the codes for coffee or the most obscure meal and remember each tables order and who ordered what and their special orders like each order was a simple image in your head and the table was just a location on a map…*gasp* …that’s as good as it gets.

DAWG: The job is ‘actually’ a journey…like they say a career should be.  Learn new things every day…no day is like the last…creativity is what’s important, and creativity becomes turnover.

DINER: I leave the job every day with craploads of money in my pocket, and a small paycheque every two weeks.

DAWG: …I’m still an intern…I love those two sweet sweet guys who are covering my life until I that first paycheque.

DINER: Holy crap the politics!  Who’s side are you on?? Which minor issue is the more important than anything else in the world!! Who showed up late and then had the balls to complain about someone ELSE being late!  Why did you talk to her when you know SHE is in the running to get the management position!!

DAWG: Ruler ball.  Loud music.  Ridiculous joking.  Stopping everything to help someone because they might be in a shit-storm if you don’t.  “If you do well, I do well.”

Really…the benefit of being a Diner Bitch is cash in pocket and weight loss.  The benefit of being a Digital Dawg is…everything else you’d ever want and more.

Bark bark.

Do you have a crazy job experience, like going from Tour Guide to Lingerie Store manager or from Sex Shop to Restaurant Cook? (last one…true story…)  Tell me about it!  What were the crazy differences between the two positions?  Are you better off?