Posts Tagged ‘social media’

A compilation of Roo’s blogs written elsewhere!

April 15, 2013

Hey all!  I’ve been a busy beaver…Roo…but unfortunately it’s in another part of the world.

We’ve started writing weekly blogs at my place of work, so my writing time has been going there.  If you’d like, I’ll link you to some there…I’ll assume that’s a yes!

“‘Save It For Later’ or ‘Be There Now’?” about filming at live events.

“Three Mistakes All Artists Do in Social Media” about…yah, that!

“Wake and Make” about taking the time in the morning to get work done!

“Canadian Digital Music Week” about digital discoveries at CMW!

“Content Marketing: Musicians Have It All!” about making interesting stuff for online!

“Future Fan Clubs NOW!” about how the ‘Fan Club’ lives online right in front of our noses.

I feel weird kinda dumping these here on you, but I figure some folks still check out my blog and may not know about the other one!  I write alongside my co-workers and we release a new blog every weekday.  If you’d like to receive the blogs right to your inbox it’s easy!  Sign up below:

http://tinyletter.com/DaleSpeaking

We promise the only emails you’ll get are our thoughtful, creative blogs and not our ‘artist promotional’ news items!

So yah!  That’s where you can find me more often, also on Twitter @Potoroo.  I have some plans for ‘Under The Pink’ but have learned that making promises leads to me feeling bad and you feeling cheated, so until next time…thanks for stickin’ with me!

YOU’RE DOING IT WRONG!

May 30, 2012

Heh heh…support…

The Internets are a fantastic place, where creative ideas bloom and no idea is a bad idea.  I lied.  I’m sorry.  There are bad ideas.  But most bad ideas aren’t very bad…except when you do a bunch in a row.  Then you get the title to this blog post: YOU’RE DOING IT WRONG.

I’m SOOO frustrated following a particular artist who shall remain unnamed, though I may cryptically leave clues in this post if you want to dig.  This person is doing everything wrong.  Literally.  And it’s not like you need to be an expert to know it…any one of you could spot this if you were paying attention.

The sad thing is, they have decent money backing them.  They have videos, a recent album release, AND a history that’s seen them on the charts and winning awards.  They should be set…but I think the mistakes they’re repeatedly doing online are part of the reason they are failing.  Here is a bullet point list of no-no’s this artist is doing, which individually wouldn’t be so bad, but  together are horrible:

  • Using Twitter and Facebook to Guilt Fans: this artist repeatedly demands…yes, DEMANDS…support.  Their favourite word is ‘Support.’  They feel that you should support them at all costs, and phrase it in a way that feels more like ‘You’re either with me or against me.’  That makes me NOT want to buy their music
  • Using Twitter and Facebook to Bitch About The Industry/Negative Posts: this artist repeatedly complains that the industry isn’t working, and if it did work they’d be rich and famous and on the charts.  They don’t just insult the music industry (specifically the Canadian industry) but their fans, writing regular negative posts which often include statements from a high horse ending with a shake of the head.  They try to sound philosophical and inspiring but come across as whining.
  • Broadcasting How Awesome Their Life Is: counterproductive to their ‘I need support’ posts, we regularly get updates of their daily life.  This wouldn’t be so bad, except it generally involves trips to fancy resorts (seemingly for months in Mexico), hanging out in California at celebrity events, going clubbing, going to the gym, and other things the majority of their fans may never do.  Which is interesting since…
  • Did Not Support Their Own Album Release: the calls for support fall short when they weren’t even around to support the release of their new album.  The day it was released they were on vacation (proudly stated in Tweets and Facebook posts), and then in the U.S., despite the fact that the album would probably have it’s first successes in Canada.  I never saw any kind of announcement that they were doing a radio tour, or a live performance at all.  No record store appearances.  No surprise fan events.  They were out partying in a different country the day…the week…I think the entire month after the release.
  • Never Announce Tour Dates, Never Announce Events: a recap of part of that last statement – I don’t think they play live shows, whether opening for another act or just a small club show.  I haven’t seen anything about it.  I get the feeling they feel above performing for their fans unless it’s a stadium.

In all, the problem here is arrogance.  The thought that success should be delivered on a platter…preferably with some Grey Goose at a club in Cabo…and it is the fans (and music industry’s, and general music lovers, and Canadian public in general) who should be putting the work in.

It’s no wonder their album has no reviews or comments on iTunes, and they’re constantly requesting that people get off their asses and buy the album.

YOU’RE DOING IT WRONG!  What should you be doing?

  • Giving fans a reason to care
  • Reaching out to fans and starting a conversation
  • Giving content so people get an idea of what the new music is about: videos, streaming audio, etc.
  • NOT COMPLAINING!
  • Maintaining a positive attitude even in the face of difficulty
  • Playing live
  • SUPPORTING YOUR ALBUM, not demanding that everyone else does

I’ll fully admit, I may be missing part of the story, but that’s another problem in itself.  This is the character that I’m building after reading the Twitter and Facebook messages, which is how most fans will access to the artist.  If I’m getting this from the posts and getting no sense that they’re working the album, then what are fans thinking?

…I can tell you what they’re thinking.  They’re thinking that they aren’t interested.

The final thought?  SUPPORT YOURSELF!  So many bands are doing it, and they’re being successful, because the fans want to support them…because they aren’t being told to.

NOTE: 24 hours after writing this (and sitting on it, to make sure I wanted to post) this same artist has Tweeted five times: twice telling people to ‘make sure’ they share links, once telling people that they ‘still need’ to support, once decrying the two-faced people they are having to deal with, and once thanking a radio station for playing their song.  One out of five…is still bad.

Sorry for the negative post…just couldn’t take it anymore!  If you want to follow me (where I’m always upbeat and positive) head to @Potoroo on Twitter!  ❤ you all!

I have no money, and want people to hear my new song…

September 29, 2011

...you could use your album title to send a message!!!

Quick Blog…but here are some quick things you can do:

  • Give it away for free: use Bandcamp or Soundcloud
  • Set a Facebook event on your Fan Page, or an email campaign set to direct people to the song at the same time on the same day (for instance: ‘Share my new song, Friday at Noon)
  • Get friends and other musicians to share a link on Twitter, Facebook, or elsewhere
That last one is your best bet to success…if a musician shares your song to their fanbase it’s like a friend telling you that something is great: it’s word of mouth…digitally.
Another quick thing you can do…
…look into blogs that play your genre of music…contact them with the mp3, or a YouTube video link…maybe they’ll be nice enough to help ya out!
*wink wink*